Twitter Facebook LinkedIn Flipboard 0 The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are still doing it wrong. They’re confused by Facebook’s complicated rules, and they don’t know how to create an app that actually does what they hope it will. Creating that perfect app is both an art and a science, and this infographic will help you make sure you’ve got everything you need in the mix. Bonus: it includes a few tips about how to promote the app once it’s done. If you’d like to embed this infographic on your website, please be sure to properly cite where it came from. Thanks! Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jim Belosic.Learn how to publish your content on B2C Author: Jim Belosic Follow @shortstacklab Jim Belosic is the CEO of ShortStack, a SaaS used to create marketing campaigns -- including contests, landing pages and forms -- for Facebook Pages, websites and mobile web browsing. ShortStack provides tools for small and enterprise businesses, graphic designers and agencies. ShortStack also provides custom design services… View full profile ›More by this author:How to Increase the Open Rates of Your Emails5 Types of Lead-Generating Campaigns that Aren’t Promotions9 Ways to Leverage the Data You Collect from Your Fans