The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are still doing it wrong. They’re confused by Facebook’s complicated rules, and they don’t know how to create an app that actually does what they hope it will.

Creating that perfect app is both an art and a science, and this infographic will help you make sure you’ve got everything you need in the mix. Bonus: it includes a few tips about how to promote the app once it’s done.

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