One thing many businesses have finally seemed to figure out is that their customers are much smarter than they think. Gone are the good old days when you could throw marketing messages at customers day in and day out expecting results. We have entered the age of customer advocacy – a specialized form of customer service where companies focus on what is best for the customer. Businesses have now realized the importance of customer advocacy and have begun implementing strategies that focus more on the customers which is better for the bottom line in the long run. This infographic highlights why customer advocacy is important and it is all backed by statistics. Enjoy!

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via App Data Room