You’re just about to launch (or are already running) a social media program. Use this decision tree to determine whether you’re doing enough to get a return on your efforts.

In this infographic, you’ll find the key ingredients include:

  • Enough patience to allow it to develop
  • A dedicated resource
  • Willingness to share others’ content
  • Willingness to engage in two-way exchanges online
  • Original content created by your company
  • Ability to handle and deal with negative comments
  • Ability to convert visitors into prospects
  • Ability to find your target audience online

What else do you consider essential to a social marketing strategy? Let me know in the comments at the bottom!


Provided by Wrike Social Collaboration Software

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