Alan DraperSocial media management strategy in 30 minutes a day is possible. Using the steps in this handy infographic you can get things done fast. As long as you are disciplined, this social media managemnt plan is feasible. Companies seem to be making social part of all marketers jobs instead of hiring a dedicated social media manager. This is particularly true of small business and sole proprieterships.
Marketers struggle to manage their companies social media accounts every day. The key is to focus on the most popular social networks, Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram to start. Once you have a system down, you can add other networks.
The key is to spend 10 minutes on Twitter, 6 on facebook, 6 on LinkedIn, 4 on Pinterest, 2 on Google+, and 2 on Instagram. The key tasks are responding, sharing your content and others, and engaging with people that liked or shared your content too. You can even schedule sharing for most social networks by using a great tool like Buffer app. Once you get this process down, you should spend additional time on engagement to get the most bang for your buck.
Embedded from Pardot
Does this social media management strategy sound feasible?
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(Infographic source: Salesforce Pardot. Photo by deanmeyersne via Flickr.)
This article was written for Business 2 Community by Alan Draper.
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Just in real life it takes more and if you want to engage a conversation, it doesnt take you only a few minutes. Scheduling is nice but I wouldnt do it too often or too much. too much automatisation makes forget about the word “social” … and since we are not robots, I would say that these numbers are not really for CM …
If everyone is using the Buffer ap then who is actually reading the posts?
Ha! 30 minutes in a day would be a dream! I spent that much time just curating the right content to post each day. Let’s be more realistic.
Great content! thanks!
‘The key is to spend 10 minutes on Twitter, 6 on facebook, 6 on LinkedIn, 4 on Pinterest, 2 on Google+, and 2 on Instagram’ – I find this a very generalised prescription of how you should split your time on social media. Surely the duration of time spent on a platform should be business specific. As a B2B marketing agency LinkedIn is our most effective communication channel and therefore would be where we spend most of our management time. For an alternate business, it may be the case that Instagram is key to reaching their target market – so 2 minutes would not suffice.
This is oversimplified. It’s also making the mistake a lot of “help” articles make, which is to assume your company is massive and already has a plethora of followers. For many, a single retweet can be seen as a colossal victory. You might only get a dozen all year round. It’s pretty vain, too, if you just blast through in 30 minutes and don’t really give a damn. This is why people have an issue with capitalism, as companies only care about the money. So it’s disingenuous to go looking for ways to make the whole affair as easy, and compact, as possible.
We can eassily mangage our account withing 30 minits. Proper management is need to doing work. First know its basic things to improve skill.