Social media is growing and no online marketer can now ignore the importance of social media. Comversion optimization company Invesp has published a new infographic covering the impact of social media on purchase behavior.

According to the infographic, 71% of consumers make decisions based on social media referrals and 40% of social media users have purchased an item after sharing it on their social networks. In terms of ability to influence purchases, Facebook leads at 30.8% followed by Youtube (27 %) and Linkedin (27%) . After marking an item as favorite, 50% of social media purchases takes places within a week whereas 80% of purchases takes place in less than 3 weeks. Please check the infographic below for complete facts.

Infographic Source