Social media platforms rise and fall like monarchs, though some hold on to their power longer than others. Facebook, for example, usurped Myspace and has held on to their position of power by using their wealth to buy more power. This is not unlike many of the plot lines on the popular television show Game of Thrones. Spoiler alert: if you’re not caught up on Season 4, stop reading now.

Facebook, much like the Lannisters, is the major power player in social media. They used their power recently to acquire Instagram. Much like the alliance between the Lannisters and Margaery Tyrell which blemished the reputation of “The People’s Queen”, the merger of Instagram into Facebook blemished its reputation.

Then there are the often forgotten social media sites, like Google+. Though Google+ has only 3% of the market share of social media sites, it also boasts 300 million monthly active users. That makes Google+ a potential sleeping giant, just like Petyr Baelish.

There are also large social media sites, like Tumblr, that are often mysterious and misunderstood. Tumblr was recently acquired by Yahoo! for $1.1 billion and their active users increased by 74% in 2013. This is analogous to the character Daenerys Targaryen, whose dragons most people don’t believe in.

For more about how the Game of Thrones relates to social networks, check out this infographic. You might be surprised!

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Read more: 21 Compelling Content Marketing Lessons from The Game of Thrones [Infographic]