Twitter Facebook LinkedIn Flipboard 0 Whether you’re starting a new business or rebranding an existing one, think carefully about your logo design. Generally speaking, your logo will be the first thing that comes to mind when someone thinks of your business. When it comes to designing a logo, there’s a lot to consider, including: How your logo design will reflect your brand’s personality How it will communicate your business’s mission & values The versatility of your logo design Whether you will design your logo yourself, or hire someone to do it But you also need to decide whether or not you want to follow logo trends in your industry, or whether you want to set yourself apart from your peers. To identify logo design trends, you will need to do some competitor analysis. You will probably be able to identify some trends pretty quickly. You will also be able to identify who the outliers are. Trends on Logo Colors For example, a quick look around at businesses in the financial services industry will yield plenty of examples of blue logo: Image Source Meanwhile, many fast food companies use red in their logos: Whether or not there is a psychological reason behind color preferences for different industries is up for debate. A lot of people’s preferences likely have to do with fond memories associated with logos of that color (like going to McDonald’s as a child). So when it comes to the question of picking colors for your logo, you should think carefully about your choice. Do you want to pick a color that’s in-line with industry trends, since people may be more likely to trust a brand that feels familiar (something that may be valuable for an industry like financial services or health care services)? Or do you want to take a more disruptive approach, breaking free from tradition (as retail businesses often try to do). Logo Design Study Venngage Infographic Maker and SurveyMonkey recently conducted a logo style study that asked over 1000 adults living in the US what their logo preferences were for 6 different industries: Jewelry retail Education Financial services Law firm News/media Technology The goal of the study was to see what role (if any) logo designed played into the perceived trustworthiness of brands. Take a look at their results in the infographic below. What’s interesting to note is the words people used to describe the logo designs they found most trustworthy – this can help indicate what people look for in businesses from different industries: What do you think? If you’re a small business owner, how did you decide on your logo design? Got any insights or tips to share on logo design and visual branding? Twitter Tweet Facebook Share Email This article was written for Business 2 Community by James Spillane.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: James Spillane James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying … View full profile ›More by this author:Metaverse P2E Games Token IBAT Lists Today on Pancakeswap 16:00 UTC / GMTBC.GAME Releases An NFT, The Degen PassWhy is Crypto Up Today? Best Coins to Buy for 100x Gains