Brand visibility and online presence are two of the most critical success factors in today’s increasingly competitive business environment. Gone are the days when businesses can rely solely on the strength of their product to drive sales. As more players join the arena and compete for the same customers, it is critical that you maintain a strong online presence in order to stay relevant and within reach with your target customers.

One of the most powerful weapons in digital marketing arsenal to boost your brand visibility is Search Engine Optimization (SEO). As the name implies, SEO is the application of search engine best-practices to a website so that it can perform well in search engine results. The usage of SEO in the business landscape is well-documented; in fact, 61% of marketers say improving SEO and growing their organic presence is their top inbound priority in 2017.

However, despite being a staple of most digital marketing plans for many years now, SEO remains and still intimidates non-technical business owners, especially those that belong in the small- and medium-scale business sector. In fact, only 17% of SMBs are investing in SEO – this despite the fact that the website is the 2nd most used marketing tools used by small businesses.

If you’re still not using SEO for your business yet, then you are at a great disadvantage to the rest of your competition. If you still doubt the capabilities of this strategy, here are the key takeaways from the infographic below from Digital Marketing Philippines, which argues the benefits that SEO can bring to your business.

  1. Build your business credibility.
  2. Generate more revenue.
  3. Improve customer retention.
  4. Gain in-depth insights into your customer’s intent.
  5. Achieve significant cost savings.

Learn more about how SEO can help your business today by checking out the infographic below.

SEO 101 – How It Can Help Your Business?