Google has always been a leader in giving people easy access to the information they need or are looking for. To achieve this goal and to fight against spammers and scammers who exploit weaknesses in digital systems, Google keeps working on improving and updating its search algorithms.
Google has moved from its old search method of simply matching keywords from search queries to those on web pages, and is now focusing on semantics. This means that the intent and meaning of search queries, as recognized by the new Hummingbird algorithm update, will be matched with content that shares the same context and meaning, as identified through the Knowledge Graph.
Google’s own head of Search, Amit Singhal, confirmed that the search giant will be focusing beyond mere keyword matches and more into understanding the intent of the search user, with the goal of providing the user with what he or she is actually looking for. To do this, the search engines will have to rely on semantic mark-ups to help them better understand the meaning and context of the words and not just the words themselves.
What this mean for business owners and digital marketers is that they too should make a shift in their content marketing efforts – if they haven’t yet – away from mere mechanical concentration on keywords, to really providing their targeted audiences with quality content.
The infographic (click to zoom):
Embedded from Digital Marketing Philippines.