I love social media. So much so that I spend my spare time writing, tweeting and trying to figure out what it all means. I’ve read enough articles about the death of Twitter to realise that no one really knows what the future holds. Although Twitter’s active user base isn’t on the rise, the number of impressions being served on Twitter is. What that means is that fewer Tweets are being sent but more people are reading them. You can read more about that here – but the point I’m trying to make is that what we don’t know is if Twitter is dying, what we do know is that it’s evolving.
There are currently 320 million people that use Twitter, let’s quantify how big that number actually is:
- Close to the current population of America [source]
- Just less than the number of cars in America [source]
- Revenue target for Snapchat in 2016 [source]
All of these users have accounts and 100 million of them Tweet actively. A few of them are lucky enough to have 5000+ followers, the industry calls these people Social Media Influencers. But as Twitter evolves and we continue building our own niche audiences, we have to ask – what does it all really mean?
If we measure our social value in the same currency we measure our day to day lives in, then we really can estimate just how much each Tweet is worth. The infographic below gives us some insight into active Twitter users in America, and how many Tweets they would need sponsored in order to pay for their day-to-day luxuries. If you have between 5 000 and 30 000 followers this infographic will give you some insight into your own Twitter accounts value. If you don’t, but you’d still like to run the same comparison on your account you can do so using the Webfluential Tweet Estimator.
I have just over 5000 followers and apparently I could buy a Netflix annual membership with only four Tweets, win!
Source: Original, made by our team.