With the onset of the last quarter of the year, the floodgates to holiday marketing have opened and the busiest time for marketers has arrived. Holidays are the best time to connect with your prospects and engage with the customers on an emotional level to build brand credibility and trust. Also, it is important to put a lot of thought into your holiday email planning.With the onset of the last quarter of the year, the floodgates to holiday marketing have opened and the busiest time for marketers has arrived. Holidays are the best time to connect with your prospects and engage with the customers on an emotional level to build brand credibility and trust. Also, it is important to put a lot of thought into your holiday email planning.

So, to make this arduous period less tedious for you, EmailMonks has compiled tips and predictions shared by 10 Email Marketing and Social Media experts in their latest infographic – Holiday Email Marketing Tips and Trends – Experts Speak.

Here’s a sneak peek into the top trends and insights from what the experts have to say regarding holiday email campaign planning and execution:

  • 5 experts out of 10, including Cristopher Donald of InboxArmy say interactivity, which has been a trend this year is expected to continue during the holidays too. Marketers should make use of visual elements to highlight important parts of their copy and draw greater customer engagement.
  • Ryan Phelan, VP- Adestra suggests that marketers should focus all their marketing efforts this holiday season on key customer groups. Segmenting the email database on the basis of demographics and customer behavior and sending tailored messages would be more fruitful.
  • Adopting a customer-centric approach is of utmost importance this holiday season according to 5 of the experts. Kath Pay of Holistic Email Marketing asks marketers to design the emails for a great customer experience rather than just designing it for aesthetics.
  • Sam Hurley, the founder of Optim-Eyez says that combining social media with email marketing using trending hashtags and emojis will help marketers to garner more user attention and drive conversions.
  • Gamification has taken interactivity to a new level, and incorporating it into your email marketing campaigns this holiday season will help you in boosting user engagement. Add a magic element to your emails with effective use of animation and interactive gamification, sliders, GIFs, and countdown timers.