Brand storytelling is big – and getting bigger. But it’s more than just an art; there’s a real science to it as well. Have you ever wondered about how consumption of content relates to the chemical and physiological makeup of our minds? How do different parts of the brain play roles in understanding and appreciating all that brand content being published, and what are the brand storytelling tactics that are moving the needle?

If you’re feeling geeky about the content, stories and ideas that brands are publishing you’ll definitely want to gain a further understanding of the science behind storytelling: