You might have some of the best content online, but it won’t do you any good if no one sees it.

Considering that there are millions of social posts, tweets and blog entries created daily, it’s more than likely your content will get lost in the mix. In order for your marketing solutions to thrive, you will not only need a strong social media presence, you will also need a way to amplify your content.

Paid social amplification is one of the most affordable and effective ways to boost the visibility of your social content. The main benefit of this form of advertising is your ability to narrow your target audience with laser-like precision, thanks in large part to the user data captured by these platforms. You can target with basic demographics such as age range and gender, as well as more specific details like user lifestyle trends and interests. This ensures that you will be able to find the audience most likely to convert to actual leads or fans of your company.

A paid social amplification campaign requires you to plan from the very moment you start creating your content. In order to succeed, you first need to define and understand your audience, then set campaign goals. The infographic below provides more guidance on taking advantage of paid social amplification’s true potential.

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