With the rise in the adoption of smartphones, social media is beginning to define the e-commerce sector, giving e-tailers the opportunity to interact with million of customers and also engage with them individually. According to a recent BI Intelligence study, social media giants Facebook, Twitter and Pinterest together accounted for 75 percent of social generated e-commerce sales in 2013. Here are some interesting numbers that will you show you a glimpse of how e-commerce has certainly adapted to the social age. Don’t miss our bonus tips section at the end of this infographic to learn what content works best on what channels.