When it comes to running a successful business, customer service is the new norm. From its roots in the first call centers ever established to the evolving social media outlets, customer service has proven that no boundary is too stiff when providing an amazing customer experience.

So what exactly is an amazing customer experience? That’s up for the business and essentially the customers to decide, but a few things that consumers actually want and oftentimes expect are a knowledgeable staff, a quick response time and a timely, efficient resolution.

In order to keep customers happy, those are the very basic building blocks of good service. But in order to stand out, there are plenty of actions a business can take to go above and beyond. For instance, a personalized email, a friendly Twitter response or offering a promotion coupon as gratitude for patience are all easy ways a brand can ensure they’re leaving a lasting impression.

In turn, those lasting impressions transition into lifelong customers. If it’s done right, customer service is the marketing factor that will set a company apart from industry competition.

Think about it: consumers trust recommendations from their peers. They could gather the information from feedback in online reviews, check out ratings on social media, or even just adhere to the old school word-of-mouth recommendation.

No matter how buyers digest the reviews others are giving in regards to a company, it’s crucial that brands understand the impact of customer service on marketing.

The best part is, demonstrating the right practices that lead to strengthened customer relationships can effect a business’s bottom line in a positive way. The data illustrated on the infographic proves just that. Happy employees provide happier service to customers.  Happy customers tend to spend more at a company. The end result: Happy customers, happy life.

This infographic was originally posted here.