Twitter Facebook LinkedIn Flipboard 0 In today’s hyper-digital world of information overload, journalists and editors simply don’t have time to cover every piece of content they receive. If you’re not able to craft a cunningly effective press release, the likelihood of locking down earned brand exposure is little to none. Here are 9 stats to keep in mind in 2019 when pitching to the press & creating press releases. Shout out to 10 Yetis PR for providing most of these stats! Source: Meltwater Summary of the stats & key takeaways: 25% of UK journalists have to write 7 stories a day! Source: 10 Yetis Digital Takeaway: Don’t forget that journalists are under pressure too! Make their lives as easy as possible by keeping pitches and press releases very simple and easy to read with all the facts necessary for them to cover your story. 100% of journalists said press releases were their number one way of finding stories Source: 10 Yetis Digital Takeaway: The press release isn’t dead! 61% of reporters prefer pitches in the morning to other times of the day Source: MediaPost Takeaway: Send your pitches in the morning for the best chance of pick-up. 68% of journalists use Twitter to find stories Source: 10 Yetis Digital Takeaway: 1) Keep this in mind from a crisis-comms perspective. If your brand is caught up in a crisis, consider how it is being discussed on social media and the fact that a journalist may shape their story based on this. 2) Consider announcing news and updates on social media. 74% of journalists use Twitter to research a story they are working on Source: 10 Yetis Digital The hashtag #PRrequest has been used more than 200,000 times in the last 12 months Source: Meltwater Takeaway: Keep an eye out for PR requests that are relevant to your company on Twitter. If you have access to media monitoring software, you can set up a boolean query with the hashtag #journorequest alongside keywords around your industry to find only the most relevant PR ops! Typos & missing contact details is the most common source of frustration for journalists Source: 10 Yetis Digital Journalists often have more than 300 emails waiting for them each morning Source: HoustonPR 76% of journalists say that they feel pressure to think about their story’s potential for sharing on social media platforms Source: BentoBox Media This was originally posted on Meltwater UK‘s blog on 22nd November 2018. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?