One of the most striking and historical events that took place last year is the U.S Presidential elections, which concluded with decisive election victory by the republican party’s candidate Donald Trump. While the result has truly shocked not only the citizens of U.S but other countries as well, many political analysts are still very critical in pointing out Donald Trump’s political tweets and provoking agendas as the leading arsenals that catapulted him into the oval office.

Given that his rival, Hilary Clinton, have also used the social media to appeal to her constituents and even partnered Blue Labs -a Big Data company, Google, and Dreamworks, predictions consistently thought that a Democrat president will once again occupy the White House. However, it is the approach to digital – the Customer-centric profiling – that became the determining factor, the leading reason why Donald Trump won.

To sum up, here are the key takeaways from the infographic below provided by Digital Marketing Philippines which presents the what’s and how’s of one of the most promising marketing strategy that you can use outperform your business rivals today – the human-centric marketing.

  1. Human-centric marketing leverages on the human emotions and personal motives to appeal to target customers. It seeks active participation from the audience and fully embraces the irrationality of human and incorporate it into the marketing message of the brand.
  2. It focuses on a combination of three factors: OCEAN personality traits – Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism – Big Data analysis, and Ad Targeting.
  3. There are several compelling reasons why you should use this strategy today, ranging from higher click-through rate, lead conversion, personalized customer experience and more positive consumer perception of the brand.
  4. To use this strategy, you must first gain access to your target market’s human-centric insights, listen and empathize with their real-life struggles and buying motives, and develop a human-centered approach that truly connects your business to your market.

To learn more how human-centric marketing works, check out the infographic below:

Embedded from Digital Marketing Philippines.

Read more: Blinded by Channel-Centric Marketing: the Eye of the Beholder