Tumblr and Pinterest have become two of the most intriguing online destinations to discover visual content. While technically a microblogging platform, Tumblr offers both blogging and social networking capabilities, creating an environment where visual content like images, videos and GIFs thrive. Pinterest, which can be best described as an online scrapbooking platform, has soared in popularity among businesses sharing photos and generating referral traffic back to their sites.

There is no shortage of articles detailing all the benefits for your business to jump on Pinterest and Tumblr to display and promote your visual content, however how do you really know whether your content will perform better on Pinterest or Tumblr? This all depends on your target audience, your established following on each site, and the type of content you will continually be posting.

If your business is new to either of these social networks, here are a few ways to help you decide which platform will work best for your visual content.