Pitching to the media is a great way to spread the word about your business, but unfortunately most people are terrible at it. Quality is better than quantity, so the next time you are thinking about sending out mass marketing to every name on your email list including your grandma, consider rethinking your strategy.

Get to know the person you are pitching, and take each pitch one at a time. Make sure you spell their name right and take the time to get familiar with their work and why they should be interested in what you have to say. The right way to pitch is to look at it as an opportunity to build a relationship with someone who could benefit from the information you have. The wrong way to pitch is to treat the media like they should do something for you.

Keep your email short and to the point. Don’t repeat yourself. Grab attention with your subject line. And make sure you sound like an actual human being and not a spammy robot. With a little practice and determination, you can be pitching like the pros in no time. Learn more about the basics of pitching from this infographic.

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