We’re fast approaching the Christmas shopping frenzy and it’s an important time of year for retailers, online and on the high street, to make sure they are prepared for the inevitable rise in sales. A lot of businesses depend on this time of year to boost their revenue so they need to make sure they aren’t left behind by their competitors.

To do this, a greater understanding of the ever-changing consumer must be accomplished and this infographic highlights the importance tablets and smartphones play in general retail trends. More and more consumers are using their tablets/smartphones to either make a purchase or to simply browse/research products. There is also evidence to suggest that consumers use multiple devices to research and buy a product, which puts a lot of importance on a retailer’s site, and how it adapts itself from a 19” lap top screen to the screen on an iPhone.