Neilsen Research in the UK has released a report showing why people follow brands on Twitter. Not surprisingly, 52% are looking for deals (and 33% are looking for freebies). 55% follow because they like the brand.

Consumers like to participate with the brands they follow. A large portion of Twitter followers of a brand want information about new products and services, or want to participate in contests and other promotions.

%25social engagement %25social listening