The popularity and usage of web videos over the past couple of years has sky-rocketed in the B2B and B2C worlds. From the more Internet-savvy public, to the expansion of digital creativity, the world of web videos has evolved into a popular and paramount source of marketing communications.

While 2013 is turning out to be a very lucrative year for web video production and implementation, many companies are still apprehensive about developing web videos. Some of this apprehension comes from being inexperienced in video production, unfamiliarity about the types of web videos out there , and being uninformed about the facts and figures that web videos pull in.


  • 85% of visitors who view a product video are more likely to buy than visitors who do not (Source)
  • 52% of consumers say that watching a product video makes them more confident in their purchase (Source)
  • Quality product videos have been shown to increase cart size 174% (Source)

E-Newsletters & E-mail Campaigns

  • Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading email, and increased sharing/forwarding (Source)
  • In regards to the future use of video in e-mail communications: 25% of marketers are very likely, 55% are somewhat likely, and only 20% are not likely (Source)

Mobile Video

  • 92% of mobile device users share mobile videos with others (Source)
  • 51% of mobile traffic is video streaming (Source)
  • 1.8 hours of media consumption happens on a mobile device (Source)
  • In-app videos are 4x more effective than traditional TV ads (Source)

Other Interesting Facts

  • Videos on landing pages increase conversion by 86% (Source)
  • 52% of marketers ranked videos as the content with the best ROI
  • Consumers are willing to watch videos 60% of the times they are found (Source)
  • With proper video SEO, videos are 53x more likely to have organic first page rankings in search results when compared to traditional web pages. (Source)