Paid advertising has been an important pillar in digital marketing, with billions of dollars invested by businesses of all kinds in banners, display ads, pop-ups, pre-rolls and other various forms of digital media advertising. But after years of spending this amount of money on online ads, business owners soon realized that they’re only getting minimal results from all these investments.
Only a small fraction of online users click on these ads, averaging only 1% click through rates (CTR). A new form of online advertising is needed if paid advertising is to remain a viable and profitable tool for digital marketing.
The infographic (click to zoom):
Embedded from Digital Marketing Philippines.