Twitter Facebook LinkedIn Flipboard 0 Every year, TripAdvisor comes out with its TripBarometer: Psychology of Travel report, examining the motivations behind travelers’ vacation choices, traveler emotions at the various stages of a vacation and the post-trip impact of travel. There are always some key nuggets of information in there, and this year is no different. Below you will find the results particular to the Canadian market, but you can also find aggregated results for Asia, Europe, North America, or the USA on their website. COMMUNICATION IS KEY While it’s clear we don’t all travel for the same reasons – some of us travel to live memorable experiences while others seek to meet other people – a key takeaway from this year’s study is that hoteliers don’t take advantage enough of communicating with their guests throughout the experience cycle. From the moment travelers book their trip all the way to their return home, there are various moments when properties could and should reassure the guest, pump up the excitement (and increase cross-selling or up-selling revenues) as well as secure repeat business. Unfortunately, only a minority of properties grasp this opportunity. In fact, only 16% try to make the guest feel like the holiday as already begun at the time of booking while 27% will provide travel suggestions before arriving at the destination! In fact, for properties that perform well with more than 75% repeat business, communication is key with above average communications at the booking, pre-stay, during and post stages of travel. DOES TRAVEL CHANGE OUR BEHAVIOR? Other interesting nuggets include how we tend to change our view of the world when we travel, and this survey tends to back up this theory. Indeed, we can see that returning from holidays inspire travelers to: 49% of Canadians said it made them more tolerant of others? 36% of Canadians said they wanted to learn another language. Heck we already speak two, why not three, right? 35% of Canadians said they now wanted to discover their own city even more. Good news for Canadian tourism! Even 24% of Canadians said they would focus more on their relationships. Good news here as well, for our lagging birth rate stats. Below is the complete infographic. Twitter Tweet Facebook Share Email This article originally appeared on Frederic Gonzalo and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?