Mobile search has officially overtake desktop search. According to Go-Gulf, 57% of US organic traffic comes from mobile. Moreover, mobile devices now account for over 53% of paid search clicks and the estimated US mobile spending is expected to hit $28.25 billion by 2019. This is by no means something that marketers can afford to ignore even for a single second.

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Our mobile devices have literary become part of hands and yet some marketers and businesses are still lagging behind when it comes to utilizing the power of mobile search. If you are behind on mobile search trends, it means that you are missing on the digital revolution which can be very costly. According to Mobile Marketer, ad spending studies show a global favorable trend for mobile platforms such that there is strong performance of mobile when it comes to paid search as well as social media. Many people are migrating to mobile platforms for news, entertainment and information. Moreover Zenith recently predicted that mobile search advertising will account for more than 30% of global ad expenditure by 2020.

Despite these glowing mobile trends, many marketers are still not up to date with their mobile ads strategies. In fact, most of them are even getting half of the basics right. Here are some tips to consider if you want to improve your mobile search strategy in 2019

  • Mind your landing pages

Given the fact that nearly 75% of smartphone owners will turn to mobile to search for information, you need to make sure that your landing pages provide the best experiences. Poor mobile experience will results in high bounce rates, abandoned shopping carts and consequently low conversion rates. Apart from ensuring that your landing pages are mobile-friendly, you must also work on improving their load speed. For every second your landing page is slower, you risk losing conversions by 20%.

  • Tailor your copy to the device

Device specific copy will have a huge impact on click-through rates. Unfortunately, brands are not differentiating their mobile campaigns. Ideally, when customers search on their mobile phones, they should be able to see different site links, ad copy, different messages and different extensions. Instead, many marketers simply convert their desktop campaigns to mobile campaigns with the same messaging.

  • Time and proximity is important

3 out of every 4 mobile search will normally trigger a further action such as physical store visit, a phone call, word-of-mouth sharing or a purchase. Therefore, the goal of any mobile search is to drive traffic to a physical business location or make a phone call. So just targeting your local area might not be enough. You should target some element of proximity to your targeting so that, for example, you are not just advertising to customers close enough to your store, but those customers who are more likely to visit your store.

Have a mobile SEO strategy in place

Lastly but not least, make sure you have a mobile SEO strategy in place in order to capture the benefits of the growing trends of mobile search. This is no longer going to become optional but a Must-have in 2019.

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