This past holiday weekend, American families gathered for their traditional turkey, football and apple pie. This year, with the controversy over the increasingly early shopping hours encroaching on family-time, retailers held their collective breath to see if consumers would respond to the earlier store openings and leave their families if the sales were enticing enough. And they did! 45 million shoppers headed out on Thanksgiving Day.
But as many shoppers were out contributing to the retail foot traffic on Thanksgiving, online and mobile shoppers turned out to be the gravy on Thursday. Black Friday, the granddaddy of shopping days, had impressive mobile results as well with more than 21% of all online sales coming from mobile devices.
Overall, the four day shopping weekend continued to show online and mobile growth with consumers opting to surf their tablets and smartphones — showrooming, webrooming and jumping on mobile delivered deals.
We pulled together an infographic to capture some of the many stats that make up this shopping holiday that has become as American as apple pie.
Want to learn more about adding mobile marketing into your retail campaigns? Download Making the Mobile Connection This Holiday Season and All Year Round.