Twitter Facebook LinkedIn Flipboard 1 A new survey of 44 global PR firms revealed that 82% want a standard measurement tool and that measuring ROI is the number of barrier to using social media. Twitter Tweet Facebook Share Email This article originally appeared on The Proactive Report and has been republished with permission.Find out how to syndicate your content with B2C Author: Sally FalkowView full profile ›More by this author:Things You’ll Need Before Building a New WebsiteDomain Authority, Trust, and Thought LeadershipPR, Attention, and Trust