This month, ResponseTap carried out a wide ranging piece of research, polling 250 UK marketing professionals and 2,000 UK consumers to find out the role the phone call plays in our digital world.

The findings are startling, and not what you might expect. Despite the rise of online transactions, the phone call is still an extremely valuable channel for consumers, and marketers who fail to link calls with their online marketing activity may be missing vital conversions.

You can get the full picture from the infographic below and download the full report: “Off the Grid” here