As brands aim to boost the effectiveness of their marketing budgets to thrive in today’s “Age of the Consumer,” many are discovering that concentrating on their best customers is the most cost-effective and successful approach. The ability to find, understand, engage, and nurture MVCs (Most Valuable Customers) enables brands to stretch their marketing budget further while also improving customer loyalty.

This ultimately can also evolve MVCs into brand evangelists to drive more economical customer aquisition. The key is uncovering and classifying different MVC types in order to strategically engage and ultimately delight them.

See the infographic below for more on the impact this can have on a brand.