‘Tis the season..and marketers know it! As the years progress, have you noticed how the Christmas season has become even more digitized than ever? Cyber Monday was created in 2005 by marketers to promote online shopping, and it has spread like wildfire. It has become the biggest online shopping day of the year, breaking records left and right. With the internet controlling more and more of a presence in the day to day lives of the general public, what marketing techniques should shift as well?
There are several tools that you can use to market your product or service on the internet this holiday season. WIth the average user spending over 35 hours online each month, it’s important to recognize your opportunities to capture and retain new clientele. Here are some tools to keep on your radar, according to the infographic shown below:
- Mobile Optimized Websites – Take a walk down the street. How many touch screen phones do you see? I seem to count an iPhone or Android phone in everyone’s hands these days. What are people using those spiffy phones for? The internet, of course. In 2012, 80% of holiday marketers will invest in a mobile or tablet app. This has spiked from last year’s figure of 49%. Also, 84% of marketers are using mobile-optimized websites. These days, if you can’t access your website through your phone, you are missing out on a majority of the populace who use their smartphones while they are on the go.
- It’s all about Social Media – Social media is here to stay, folks. The majority of marketers planning on increasing holiday spending for Facebook, Twitter and Pinterest this year. They plan to use these mediums to alert customers of in-store deals and social sharing during holiday shopping. Social Media is a great place to not only introduce your company, but to get involved with your customer base as well. Use it to find out what they like, what they are talking about and their values. Having a connection with them allows them to see how accessible your company is to them.
- Email Marketing Lives On – Some say that email marketing is becoming obsolete, but we disagree. In 2011, 96% of marketers who used email in their holiday marketing plan reported that their campaigns were successful. This year, 92% of marketers plan to increase or maintain the same level of email investment as last year.
There you have it, info-seekers of the world — three pretty awesome marketing presents, straight from GRM to you. If you are interested in upping the ante this holiday season, contact us today. We promise you won’t need a gift receipt for what we offer!