We love this Marketing Automation iinfographic outlining the industry, created by Carlos Hidalgo from the Annuitas Group.

While the Marketing Automation field is only about a decade old, the field is expected to grow rapidly in the near future.

Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015.

So, how do companies benefit from the usage of Marketing Automation?

Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.

Key Highlights to Keep in Mind from The Marketing Automation Infographic

  • Marketing automation adoption grew by 10% among B2B organizations as of 2010.
  • There are currently 110 vendors in the space.
  • Strong growth noted in the $4 billion CRM market space.
  • CRM solutions adoption rose from 53% in 2003 to 75% in 2010.
  • Small businesses are the fastest-growing sector in marketing automation.
  • High-quality lead generation is a key challenge for 76% of CMOs.
  • Ineffective marketing automation management is reported by 64% of CMOs.
  • Best-in-class companies indicate that closing sales faster is the main reason for using automation.
  • 5.44% of owners cite people and processes as obstacles in marketing automation success.
  • Scheduled content, intelligent customer segmentation, and lead scoring are essential features.
  • Businesses using marketing automation see a 451% increase in qualified leads.
  • Nurtured leads purchase 47% more than non-nurtured leads.
  • Only 36% use platforms to nurture leads; less than 25% utilize full potential.
  • Over 70% of inquiries are not “ready-to-buy,” yet automation leads to over 100% improvement in conversion rates.
  • Market consolidation is expected as technology evolves and companies seek edge.

For even more on the industry, download our free white paper 52 Secrets to Marketing Automation Success. Marketers, are you using Marketing Automation yet? How has it improved your lead generation and sales? Tell us on Twitter.