User retention is the toughest–and most important–hurdle for your mobile app’s success. What traits do the best apps have in common?
Read the infographic to know:
- The way users discover your app most often
- What affects your app’s download (acquisition) rates
- Why only certain apps have strong user retention
Data from Google shows that your app is most likely to be found when users share it with friends and family. This highlights the need for building enthusiastic app supporters; half of your users are there because someone else loved the app and shared their experience. Enhancing your app store optimization to achieve a higher ranking is another effective way to boost discovery. Forbes mentions that apps can enhance support and app store optimization by utilizing modern customer care platforms. Many businesses going mobile are exploring new SaaS startups in the customer care industry.
80% of users consider Price to be the top factor in choosing to download. The majority of users want to try before they buy–it’s better to have monetization within the app itself after users have discovered the value. An app’s description, reviews, and ratings are (62%, 60%, and 60%) are all closely tied for second place. Statistically, focusing your efforts on better app store reviews will improve your acquisition more than a marketing ad campaign.
Apps are used daily because they make users lives easier. This further proves what the mobile industry already knew: making it easy for users to contact you will make it more likely that those users will return to your app. Having clear instructions works equally well–developers should empower their apps by researching the best ways to do both.
Want more information on making a great mobile app? Check out our amazing webcast series, starting with A Simple Answer to Retention.
This post was originally published on the Helpshift Blog.