Twitter Facebook LinkedIn Flipboard 0 Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote 28% of their budgets to digital, compared to all auto marketers who invest 40% of their budgets in digital 40% of luxury auto marketers expect double-digit growth with the investment in digital channels 65% of agencies say auto brands are moving into digital channels more quickly than other brands Social and mobile are quickly growing in importance as advertising channels for auto brands 95% of auto brands believe that high impact rich media is as effective as TV advertising 61% of auto brands will be shifting TV ad dollars to online video efforts Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Andre Bourque.Learn how to publish your content on B2C Author: Andre Bourque Follow @SocialMktgFella Andre (@SocialMktgFella) is Editor Emeritus of Technorati, and a top-ranked social media marketing and inbound marketing specialist. He serves as a copywriter and content marketing strategy consultant for several firms and brands. Available for content marketing and social media marketing. Email him here.… View full profile ›More by this author:7 Leadership Essentials That Can Be Learned From The Game Of Basketball10 Tasks You Could Safely Outsource for Your BusinessHow to Switch Up Customer Service So Your Business Makes More Money