With the digital media evolving as rapid as never before, businesses are in continuous search for strategies to cope up with the trends and keep their audience in track. As far as the online audience base is concerned, video content is the king. A survey by impactbnd.com says that video content will account for 80% of all internet consumer traffic by 2019.
For brands, social media is a brownie point to find and target their most potential prospects. Social videos generate 1200% more traffic than both text posts and images combined.
Here are some interesting facts on consumer traffic, lead generation and sales of video content online.
-There has been a 157% increase in the organic traffic from Search Engine Ranking Pages (SERP), purely driven by videos.
-If your website has embedded videos in it, you are likely to get 55% more consumer traffic.
-Marketers who use videos in their strategy had seen 49% more revenue growth as compared to non-video marketers.
-When it comes to landing pages, videos can help to increase the conversion rates by 80% or more.
If you are already surprised by these facts on recorded video content, there’s more! Live videos are the current trend, where they showed 3 times longer streams and 10 times more engagement, as stated by Facebook.
Live streaming videos are an impeccable tool, especially when it comes to building a business. It can help them increase their reach, improve internal communications and give a steep ROI rise. At the end of the read is an infographic on the fields that are gaining momentum in live streaming, interests of the audience, major players and why you should consider starting a live streaming business.
Here are some things to ponder for maximizing the benefits, when it comes to living streaming for businesses.
Making the streaming look more professional
Unlike an individual streaming live, where they can simply start by capturing videos with their smartphone camera, businesses would want to present their company in a professional spotlight. Streaming product demonstrations, public announcements, training, employee activities and more can be better done if you employ high-quality cameras, lights, and an experienced team.
Saving live streams to create video content for future use
While capturing a live video, you should consider the appropriate tools to be used to save the video. This can be valuable for future use like advertising campaigns or while speaking to a client. Cloud storage is a great way to organize your video assets.
Once you have decided on the necessary tools, you should research how to stream, which social platforms you should use and where your audiences are. Also, a set of policies should be framed on the type of content access from your business accounts, do’s and don’ts while streaming the live videos.
With live streaming being relatively new yet powerful, it is recommended to experiment on the interests of your audience and deliver an engaging experience.
Infographic Courtesy of StreamHash