While 67% of SMBs see LinkedIn Company Pages as an important channel for social and digital marketing, the average LinkedIn company page has not been updated in over three months, according to a study conducted by Scoop.it. In other words, SMBs are open for business on LinkedIn. And they should as the business social network helps generate leads – a major reason for small and mid-size businesses to have a social media presence.
So how come they’re not actively updating their LinkedIn Company Pages?
The above data is extracted from a comprehensive study based on surveys and behavioral data that we performed at Scoop.it with about 3,000 SMBs over several months.
Starting today, LinkedIn Company Pages are now a sharing option on Scoop.it, allowing Scoop.it users to share their curated content directly to their LinkedIn Company Page along with their other social channels.
This is great news for social media managers and LinkedIn Company Page admins who can’t find the time to post content on their Company Pages, as well as analytists and strategists who are disappointed with the lack of analytics that LinkedIn provides for Company Pages. With Scoop.it, the posts from your LinkedIn Company Page will be added to your Scoop.it and Google Analytics should you choose to connect them.