Twitter Facebook LinkedIn Flipboard 0 In the business world there’s been a shift in what is perceived as the primary source of growth of business – with 84% of people believing that customer engagement will replace productivity. As people spend ever-increasing amounts of time with smartphones and tablets in front of their faces, social media engagement is not just an effective strategy, it’s essential. Derived from their latest e-book, this infographic from Cirrus Insight shows why customer engagement should be a company’s top priority and looks at the different methods to do so. Of the Facebook marketer respondents surveyed, over 75% agree that publicly answering customer service questions on Facebook is a winning strategy, yet only 30% are actually doing it. Not all businesses are taking full advantage of their social media presence and their customer base that resides there. Aside from social media engagement, there are other key ways that brands can engage with their customers. Gamification is one way. By engaging the client in fun and educational ways, gamification improves website visits by 150% and click-throughs to online shopping carts by 600%. Incentives are another way to increase engagement, with 50% of banking customers claiming they’d be willing to switch to low-cost digital channels if given positive fee-based incentives. Dive into more of the benefits and methods of customer engagement in the infographic below and in the free e-book from Cirrus. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Alan Draper.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Alan Draper Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market. Alan has previously written … View full profile ›More by this author:Get Free Bitcoin and Earn Interest on Crypto with ZenGo5 Best Cryptos to Buy on the Dip in the May Crypto CrashEuroswap EDEX: Last TokenSale phase before listing – team announces the list of exchanges