Attracting high-quality traffic that converts is one of the benefits of having a Search Engine Optimization (SEO) strategy in your business. However, as many marketers are aware of, SEO is not a strategy that can be understood easily, let alone produce significant results overnight. In order to succeed in using this strategy, one must be proactive in learning all its nitty-gritty. And for those who have just started using SEO, one of the of the fundamentals they have to learn first is the concept called strategic internal linking.

Internal linking is one of the most important aspects of SEO mainly because it enables users to easily navigate within your site. Through effective internal linking, i.e., linking one page to another relevant page within your website, you will be able to make it easier for your visitors to navigate and find content that matters to them the most.

In today’s user-centric SEO landscape, having a well-thought-out internal linking strategy can make or break your objectives of attracting leads and retaining customers. Not only it is essential to boosting the authority of your most important web pages, but it is also vitally important to keep your visitors from “bouncing out” of your website.

While internal linking may seem too technical to understand, one must only have to familiarize themselves from its nuts and bolts to understand how it works. To summarize, here are the key takeaways of the infographic below from Digital Marketing Philippines, which discusses the basic elements of internal linking strategy as well as the best practices that you apply to make it work for your website.

  1. Site Structure and Hierarchy
  2. Internal Page Value
  3. Boilerplate Content and Unique Content
  4. Context and User Experience
  5. Limit of Internal Links

To learn more about the basics of internal linking and how to do it properly, check out the infographic below.

Internal Linking Strategy 101