Are you currently taking advantage of Instagram’s 500 million monthly users, and actively marketing your products or service? If not, you are missing a huge opportunity.
Instagram users, which in the U.S. accounts for almost 30 percent of the total population, creates more than 95 million pieces of content every day, including video and images. Several businesses still haven’t tested the waters, either organically or paid.
With Instagram’s U.S. user base expected to grow to more than 100 million by the year 2018, it’s time that you looked into the benefits and opportunities that present itself on the visual social media channel, especially if your business targets Millennials.
Millennials are one of the most active demographics on Instagram, with more than half using it every single day. Its gender split is almost even, with 51 percent of the user base males, with females coming in at 49 percent.
If your business has a decent monthly digital marketing budget, Instagram’s self-serve ads, which utilize Facebook’s targeting options, is worth testing. There are three ad formats available: video, photo and carousel.
Instagram’s visual content has an advantage over traditional text content, since 40 percent of consumers respond better to visual information than text-based content.
Not only has user base increased at a rapid rate, but the overall engagement on Instagram has grown at a rate of 53 percent year-over-year. Engagement rate will vary depending on things such as the number of hashtags used and whether or not a post utilized location tags. Posts containing hashtags, regardless of the number used, will generally perform better than posts without any hashtags. There are approximately 216,000 photos posted every minute on Instagram, responsible for generating 4.2 billion likes daily.
If you have been thinking about giving Instagram marketing a try, check out the infographic below from Buzzoid, which highlights the key points of why it’s a powerful marketing option.