Twitter Facebook LinkedIn Flipboard 0 Are you currently taking advantage of Instagram’s 500 million monthly users, and actively marketing your products or service? If not, you are missing a huge opportunity. Instagram users, which in the U.S. accounts for almost 30 percent of the total population, creates more than 95 million pieces of content every day, including video and images. Several businesses still haven’t tested the waters, either organically or paid. With Instagram’s U.S. user base expected to grow to more than 100 million by the year 2018, it’s time that you looked into the benefits and opportunities that present itself on the visual social media channel, especially if your business targets Millennials. Millennials are one of the most active demographics on Instagram, with more than half using it every single day. Its gender split is almost even, with 51 percent of the user base males, with females coming in at 49 percent. If your business has a decent monthly digital marketing budget, Instagram’s self-serve ads, which utilize Facebook’s targeting options, is worth testing. There are three ad formats available: video, photo and carousel. Instagram’s visual content has an advantage over traditional text content, since 40 percent of consumers respond better to visual information than text-based content. Not only has user base increased at a rapid rate, but the overall engagement on Instagram has grown at a rate of 53 percent year-over-year. Engagement rate will vary depending on things such as the number of hashtags used and whether or not a post utilized location tags. Posts containing hashtags, regardless of the number used, will generally perform better than posts without any hashtags. There are approximately 216,000 photos posted every minute on Instagram, responsible for generating 4.2 billion likes daily. If you have been thinking about giving Instagram marketing a try, check out the infographic below from Buzzoid, which highlights the key points of why it’s a powerful marketing option. Image Source Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?