Twitter Facebook LinkedIn Flipboard 0 If you’re looking to improve sales, start by asking why your prospects said no. Most sales representatives are familiar with rejection. It’s in the job description, right? No matter how charming and persuasive you are on the phone, some people will still tell you they’re not interested. In fact, the average sales development representative makes 52 calls per day. To put it another way, it takes 18 dials to connect with a single buyer, and call-back rates are less than 1% (source: OpenView Labs). When decision makers turns you down, your first instinct might be to hang up, then move on to the next call as soon as possible. Instead, stop to consider what their objections were, and whether you could have changed their minds. Think about it this way: every prospect is an individual with different needs and interests. And yet, you can still search for patterns to improve sales. Is your product “too expensive?” Do your prospects not see the need for it? If you haven’t identified your target market, you might be contacting the wrong people at the wrong company. And if you haven’t done research before reaching out, you might be addressing irrelevant pain points. The right strategy can help you resolve these issues. Did you know? 42% of sales reps feel they do not have the right information before making a call Only 13% of customers believe a sales person can understand their needs 80% of prospects who eventually buy are originally marked as bad leads Check out the infographic below for more information on how to improve sales & learn from rejection: View the original infographic on the ZoomInfo blog. Do you have any tips on how to improve sales & stop the rejection from your prospects? Let us know in the comments below. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?