With all the emphasis on tools, techniques, metrics, and optimization, it’s easy to forget one of the most vital parts of successful content marketing: people. Shouldn’t people be at the heart of every content marketing activity? Effective content marketing isn’t just about the content itself. It’s really a way to connect better with the individuals who matter, placing them at the center of every decision you make in content marketing. Take a look at this new infographic that will help you understand how to connect better with your audience and make your content marketing efforts more impactful and meaningful.
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