What if you knew that 73% of consumers would purchase a product if they were shown how it works? That is something! Isn’t it? It turns out adding quality videos to your ecommerce product page might help in a big way to increase your conversions. Video help people understand your products as well as provide as much information as possible within the shortest time possible. Consequently, more customers (64-85%) are more likely to buy a product online after watching a video.
Although there are 1001 best practices for ecommerce usability, one way to attract and retain customers is to make your site visually appealing. Videos happen to create lasting first impressions. That is why they are effective.
Using videos in product descriptions
According to Hubspot, 58% of shoppers think videos make brands trustable. Moreover, 71% of shoppers think videos explain products better than plain text. In other words, product pages that have no video content run the risk of being boring and unappealing. The consequence is that the users will most likely end up not understanding the product including its benefits and usage as well leaving lasting impressions in the minds of your customers.
Although high definition photos might come close to what you may describe as appealing content, videos are more effective. The best way to gain the attention of the audience is to create short and interesting product video reviews for your products. In essence, videos give us the opportunity to introduce a WAO! Factor to the product and this in turn delivers the desired results.
Product videos also address this issue of trust. Strong video content can greatly enhance your credibility. When customers watch product videos, they instantly feel they are not being cheated. It is something they can see.
Stand out
According to the latest statistics, 14% of search results are product videos. That clearly shows videos can help you to stand out in the search engines. In search results, Google is now including product videos, images, maps and other mediums when displaying search results. With products videos, you increase your chances of appearing in the search results. Videos are quickly becoming points of differentiation and businesses that are ignoring them will suffer a great deal when it comes to conversions.
Increased engagements
Nothing increases media engagements like the videos. Watching videos is fun. This can be evidenced by the yearly 60% increase in videos views in YouTube. Videos have the capacity to engage the customers by grabbing the attention of the customers.