Over the past few months we have read a number of studies and books about viral marketing and in particular viral videos. We have learned a great deal from some pioneering marketers and social scientists.

We have covered our findings in a number of blog posts:
Seeding Strategies for Viral Marketing Campaigns: An Introduction
Social Seeding Strategies for Viral Marketing Campaigns
The Essence of a Viral Video

However – we thought that it would be useful if we condensed the findings into a quick visual so that you can understand the key points in a matter of a few minutes: