Twitter Facebook LinkedIn Flipboard 1 With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers); • Consideration (longer average visit duration, social shares); and • Conversion (increased conversion rate, growth in newsletter subscriptions). In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?” Among the other interesting statistics from the infographic: • 93% of “online experiences” (e.g., “considered purchases”) begin with search. • 75% of searchers won’t look beyond the first page of results. • Nearly two-thirds (65%) of prospective buyers learn about new products and services through social media. • 61% of people say they trust companies that deliver custom content. v39% of all customers come from search. • 77% of b2c companies have acquired a customer through Facebook (not surprising) as have 41% of all b2b companies (very surprising). What are your takeaways? Twitter Tweet Facebook Share Email This article originally appeared on Webbiquity | B2B Marketing Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly … View full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?