As the world continuously shifts into the digital arena, Search Engine Optimization (SEO) has become an integral aspect of building a successful web presence and growing your business. SEO has many essential functions, but the most notable one is increasing visibility or a better ranking on the Search Engine Results Page (SERP).

Search engines are practically the go-to place online to find something that you are looking for. Almost 93% of all web traffic comes through search engines. This includes consumers who typically use search engines to help with their purchase decisions. If you want more potential clients to find your website, SEO practices can help you rank among the top positions.

Prospects are more likely to see your website on the first page of the search results. This is because a quarter of web users never click past the first SERP. SEO ensures that your website is more appealing to the search engines by continuously optimizing your brand’s website and its content. With algorithms constantly evolving, SEO professionals also make sure that you never fall behind.

As businesses recognize the benefits brought by SEO, the online business world gets more competitive every day. For a successful SEO campaign, plenty of companies spend $65 billion on SEO. However, not every company has the budget or resources to execute a large scale SEO campaign. Small businesses are mainly at a disadvantage while trying to rank their brand websites in SERPs for this reason.

Still, professional SEO services are essential for these businesses to help drive more people to their website, more significant growth, and higher revenues. As such, they need to execute SEO campaigns and strategies intended explicitly for small businesses.

This infographic by Digital Marketing Philippines gives an overview of how to find a suitable SEO service for your small business.