You’ve heard of infographics. But, why would you ever want to use one?

In a recent survey, 40.2 percent of marketers said original graphics, such as infographics, engaged audiences best. In fact, they performed better than videos, charts, stock photos and GIFs/memes.

So, clearly infographics are something you should be using as part of your content marketing. The problem is that many people find them intimidating to create. Or, the cost to have them professionally designed is too high.

In this post, I’ll show you how to create your own engaging infographics without being a designer (or hiring one!).

1. Outline the Goals of Your Infographic

An infographic should always solve a burning problem that your audience has. This is your goal, not getting more traffic to your website or generating backlinks (though these are nice side benefits).

Solving that burning problem will inform your infographic’s structure.

Think about:

  • What the main problem is.
  • What are some questions you need to ask to solve this problem.

For example, in an infographic about content marketing trends:

  • The problem is: what content marketing trends should marketers pay attention to in 2019?
  • Supporting questions: what types of content are relevant? What types are working? What struggles are content marketers facing?

Remember, one of the most persuasive techniques marketers can use is to tell a story. And an infographic is the perfect visual way to do that.

Wait! If you’re wondering “how do I design this thing?” well, you’ll use an infographic template. But, we’ll touch on how to choose the right template in step three.

2. Collect Data for Your Infographic

The best educational content comes from authoritative data or original research. Keeping that in mind, you have a couple options to collect data for your infographic:

  • Online data repositories like the U.S. Government’s Open Data, Statista or Pew Research.
  • Run your own survey. Poll your customers or hire a virtual assistant to scrape a list from LinkedIn, then email them.

3.Visualize the Data in Your Infographic

Now you need to pick an infographic template that best fits what you’re trying to communicate. You can use any number of online infographic makers built for non-designers.

Here are some common goals and the charts your infographic should contain to help you reach that goal (with examples):

Inform: donut chart, pictograph


Compare: bar charts, column charts, bubble charts, bubble clouds


Show change: line chart, area chart, timeline


Organize: flow charts, mind maps, Venn diagrams


4. Lay out the Elements of Your Infographic Design

Your infographic template will help guide you to fill out the right information.

Typically, there’ll be a header where you’ll put the main problem to be solved.

Below, will be sections to address this problem. You can also use charts, illustrations or icons within the infographic to support your points.

For example, in the “how to make an infographic in 5 steps” infographic below, my main goal was to organize the steps in the process. I used a flowchart infographic template to do so. Icons help organize and support each point.

5. Add Style to Your Infographic

Here’s the fun part. Add your brand colors, play with the fonts, swap in different icons and definitely don’t forget to include your logo and a call to action to your website at the bottom.

If you’re totally new to design, the most important rule to keep in mind is to be consistent. Use a couple of colors throughout, use a similar style and size of icons or photos/illustrations and stick to two brand fonts (one for the headers, one for the body copy).

Confused? Here’s a guide to making infographics–in infographic format! This image was created using Venngage’s process infographics online tool:


Have you used infographics as part of your marketing strategy before? If so, did it work? Let me know in the comments below.