Mark Smicklas, a digital strategist from Intersection Consulting, shared an infographic on Social Media Explorer titled “The Path to Building Online Trust.” Smicklas walks you through eight steps to building online trust, with the first emphasizing honest communication. Whether you’re an individual, organization, or brand representing yourself on social media, building credibility starts with earning trust from your online audience.

The information provided in this infographic is timeless and transcends every medium by which your company represents itself. Be authentic, transparent, and above all, respectful of promises made and of the information users generously give.

And last, trust is not built over night, rather it is “created through the repetition of positive interactions over time.”

For more great lessons on how to build online trust, see Mark’s infographic below.