No matter how many times we try to explain the power of social media to extend the reach of your marketing and customer engagement efforts, people find it difficult to imagine the true extension of reach provided by social sharing. However, there is truth to the old adage that a picture paints a thousand words.

Jenny Cox, one of our younger team members, has created a short infographic to illustrate this point. We hope this helps you envision the “big picture.”

How Social Media extends the reach of marketing and customer engagement. Art by Jennifer Cox.