Business owners who have actively or have previously delved into the exciting world of Digital Marketing maybe quite familiar with Search Engine Optimization (SEO). Traditional SEO operates based on the whims and changes of search engine algorithms and how extensive your campaign can generate links. Almost all efforts are focused towards these two elements that define traditional SEO. This has been the practice for some time.

But the online community is changing. Consumers and online users are putting more attention now on social signals and high-quality content that is relevant for their needs. That is why business owners and digital marketers need to make a fresh assessment of their Search Engine Optimization efforts.

This should evolve into a holistic, customer-centered, integrated and interconnected approach, focusing on a new and much broader perspective on how targeted customers search and look for information, products and services – and the following will tell you why.

The infographic (click to zoom):

Embedded from Digital Marketing Philippines.

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