Twitter Facebook LinkedIn Flipboard 1 Getting customers can be easy, but keeping them is often a challenge. Social Media has created the perfect environment for customer engagement across a broad audience and the smartest brands have customer experience strategies in place to keep their customers satisfied and engaged. Get Satisfaction analyzes the numbers to create the perfect recipe for customer experience success in the infographic below. The top benefits of creating an integrated customer experience are customer retention, increased sales, customer satisfaction, recommendations, and reduced operational costs, yet only 39% of brands provide a positive customer experience. Social media is a valuable tool because it allows brands to converse with customers on an accessible channel they prefer, provide information to groups of customers, monitor customer sentiment, and collect customer feedback without solicitation. Create a successful customer community with useful, interesting conversations. Offer special opportunities like new product announcements, deals, and awards for brand champions. Most importantly, listen to your customers and work with them to keep them happy and coming back for more. Take a deeper dive into the data below, and let us know in the comments if there are tactics you’re currently using to engage customers that we may have missed. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kelsey Cox.Learn how to publish your content on B2C Author: Kelsey Cox Follow @sara_bacon Sara is a Senior Communications Manager at Column Five, a creative studio that specializes in visual campaigns, infographics, motion graphic, interactives, and data visualization. She is passionate about the future of digital content, advertising, branding and good design. She also really enjoys the beach, The Office, and any GIF that… View full profile ›More by this author:This Single Tactic Might Change Your Entire Earned Media Strategy25,000+ Merchants Now Accept Bitcoin. Should You Hop Aboard The Bitcoin Train?Your Facebook Profile May Be More Important Than Your Resume (Infographic)