After the holiday season, which brings in $601 billion in sales, back-to-school shopping is the second-largest shopping season of the year. The $74.9B it brought in last year was more than Mother’s Day, Valentine’s Day, Easter, Father’s Day, Halloween, and St. Patrick’s Day combined. Smart retailers are taking full advantage of this lucrative knowledge and reaping the benefits by offering customer loyalty programs.
While 85% of back-to-school shoppers tend to return to the same stores each year, 91% claim they would shop elsewhere if offered a promotion or reward, yet only ⅓ of retailers are planning to run back-to-school loyalty programs this year. Although the back-to-school season has already begun, it lasts until Labor Day, and the beauty of social media is that it’s not too late to send out some promotions to get customers thinking about your products. Loyalty programs will keep them coming back for more now and for the upcoming holiday season. Merchant Warehouse gives us the back-to-school breakdown in the infographic below.
